Case Study
Product Design
Founder
Mobile
LopesEat
Mobile app delivery platform addressing food insecurity among college students
Context and Problem
Context and Problem
Problem:
40% of U.S. college students experience food insecurity which leads too negatively impact their health and well-being.
Goals:
Improve the health and well-being of college students
Create jobs for college students
Seamless delivery experience for both businesses and users
Overcome any challenges that may arise in order to ensure the success and sustainability of the platform
Problem:
40% of U.S. college students experience food insecurity which leads too negatively impact their health and well-being.
Goals:
Improve the health and well-being of college students
Create jobs for college students
Seamless delivery experience for both businesses and users
Overcome any challenges that may arise in order to ensure the success and sustainability of the platform
Problem:
40% of U.S. college students experience food insecurity which leads too negatively impact their health and well-being.
Goals:
Improve the health and well-being of college students
Create jobs for college students
Seamless delivery experience for both businesses and users
Overcome any challenges that may arise in order to ensure the success and sustainability of the platform
User
User
Over 1000 participants were part of the user research with methods such as surveys, interviews, and focus groups. This research allowed me to gain a deep understanding of the challenges and needs of college students, and develop a product that meets their specific requirements, and determine the most important features for users.
Over 1000 participants were part of the user research with methods such as surveys, interviews, and focus groups. This research allowed me to gain a deep understanding of the challenges and needs of college students, and develop a product that meets their specific requirements, and determine the most important features for users.
Design Process
Design Process
To create a solution that effectively addresses user needs and meets our goals, we employed a rapid design, development, and deployment process. This approach allowed us to conduct multiple rounds of usability testing, gather feedback and make adjustments. Furthermore, this enabled us to quickly learn and make changes based on stakeholders and users' feedback.
To create a solution that effectively addresses user needs and meets our goals, we employed a rapid design, development, and deployment process. This approach allowed us to conduct multiple rounds of usability testing, gather feedback and make adjustments. Furthermore, this enabled us to quickly learn and make changes based on stakeholders and users' feedback.
UI/UX Refresh
Faster, more intuitive design, allowed us to increase users base by 60%
Security
Based on Stakeholder feedback, created new innovations in improving security of student ID's
Improved Checkout
Based on user testing added ability to pay via earnings, PayPal, Venmo, and scan credit card
COVID (Design continued)
COVID (Design continued)
During our initial UI changed COVID lockdowns began which stopped us from delivering from restaurants. I decided to pivoted the business model from a food delivery service to a convenience store shipping directly from our dorm room. This allowed us to help students that were quarantined to get vitamins, water, and food. In addition, several changes were made based on user feedback and usability testing, including adding a feature that allowed users to track their orders and see the status of their deliveries in real-time.
During our initial UI changed COVID lockdowns began which stopped us from delivering from restaurants. I decided to pivoted the business model from a food delivery service to a convenience store shipping directly from our dorm room. This allowed us to help students that were quarantined to get vitamins, water, and food. In addition, several changes were made based on user feedback and usability testing, including adding a feature that allowed users to track their orders and see the status of their deliveries in real-time.
Home page
Revised the home screen display to only our store and category options.
Cart page improvements
Enhanced the cart page functionality to enable adding multiple items.
Order tracking
Implemented the feature of order tracking and ability to message delivery runners.
Conclusion
Conclusion
LopesEat successfully addressed the issue of food insecurity among college students by providing a convenient and affordable solution when users were busy and would otherwise not have ordered. By conducting user research and usability testing, the company was able to develop a product that meets the specific needs and preferences of its users. In addition, due to fast iterations the product was able to adapt to the changing environment and shift business during the COVID-19 pandemic, while continuing to provide real value to the community.
LopesEat successfully addressed the issue of food insecurity among college students by providing a convenient and affordable solution when users were busy and would otherwise not have ordered. By conducting user research and usability testing, the company was able to develop a product that meets the specific needs and preferences of its users. In addition, due to fast iterations the product was able to adapt to the changing environment and shift business during the COVID-19 pandemic, while continuing to provide real value to the community.
SD