Case Study
Project
UX
Mobile
The Problem
The objective of the project is to provide a platform for individuals to easily find opportunities to donate food and other resources to those in need, as well as learn about organizations and events in their community that are focused on combating food insecurity. The challenges faced include effectively connecting individuals who want to help with organizations and events that are working to combat food insecurity and creating a user-friendly platform. To understand the needs and behaviors of potential users, surveys, interviews, and focus groups were conducted. Based on the feedback, user personas were created, and the design process involved iteration and refinement based on user feedback. A usability study was conducted remotely with participants in their homes to gather feedback, and based on the findings, changes were made to the app to improve its usability and meet the needs of users.
Goals
The goal of the project is to create a digital product to address the issue of food insecurity among college students and other members of the community by providing a platform for individuals to easily find opportunities to donate food and other resources to those in need, as well as learn about organizations and events in their community that are focused on combating food insecurity. The objective is to make it easy for individuals to take action and help their community, in order to make a positive impact on the problem of food insecurity. The goal is to create a product that is tailored to the needs of the community and has a clear and intuitive user experience.
User
As part of my research, I conducted surveys, interviews, and focus groups with potential users to gain a better understanding of their needs and behaviors when it comes to helping their local communities. The research involved a mix of multiple-choice and open-ended questions, allowing me to gather a wide range of information. The results of the research showed that Americans have a strong desire to support their local communities through food donations and volunteering. However, many expressed uncertainty about what to give and how they can best help out. This lack of clarity often leads to people feeling hesitant or reluctant to take action, which can ultimately limit the impact they can have on their community. By identifying these challenges, I hope to develop solutions that can help bridge the gap between people's desire to help and their ability to take action. By providing clear and actionable information and resources, we can empower individuals and communities to make a meaningful difference in the lives of those around them.
